There was no shortage of game announcements during Microsoft’s E3 press conference this year. We had multiplatform games debut as well as console exclusives that Microsoft had signed from various third-party developers/publishers.
However, many noted the distinct lack of AAA console exclusives during Microsoft’s presser and assumed it means that the Redmond-based firm has no big games in the pipeline. Turns out that is very far from the truth.
According to Xbox Chief, Phil Spencer, the decision to not show a bunch of AAA exclusives was a deliberate one.
“We are investing in new things, we’ve signed things just recently that I thought ‘Hey, from a PR standpoint it would be really easy for me to put a trailer on a screen’, even though I know the game is not coming for another two-and-a-half or three years, so I didn’t want to do that,” Spencer told Waypoint.
The idea behind holding back, we imagine, is to avoid another Scalebound situation where fans get burnt by cancellation. At least this way we don’t have to ride the hype train for years on end.