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GameStop is Getting Serious About Being a Games Publisher, Forms GameTrust Publishing

Remember when Insomniac Games (Sunset Overdrive, Fuse) and GameStop (bad trade in prices, worse used game prices) announced that they’d be working together to publish Song of the Deep? It seemed like an odd arrangement at the time but now things are getting a little weirder: GameStop is going full-publisher, and it already has a few developers signed up.

In a press release today, GameStop announced that not only does it have Insomniac Games on its books, but also Trine developer FrozenByte and The Order: 1886 developer Ready at Dawn. That’s not all, as there are even more developers waiting in the wings, though GameStop has said in an interview with GameSpot that it can’t divulge that information just yet.

“Our plans are to focus on bringing great independent game content to the world. We are exploring opportunities with several other developers; however, we are not in a position to discuss those at this time. We will announce those partnerships once they have been finalized,” Mark Stanley of GameStop said.

It’s a bold move from the retailer but it’s not totally unexpected: as the world moves forward and embraces digital content more than ever before, it’s the brick-and-mortar stores like GameStop that stand to suffer, so why not get in on the action themselves? It’ll be interesting to see what comes from this new side-business, formally labeled GameTrust.


Do you like the idea of GameStop getting involved with video games in this way, or would you prefer they just stuck to keeping the shelves full of games? Give us a shout down in the comments section below.

Source :

GameSpot

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